June 6, 2017 10:30 am - 12:00 pm
Manufacturing Movements – Standing Out In Today’s Digital Age
We live in a world where consumers know more about a brand than the brand knows about their consumers, and in an environment of constant connectivity and continuous story-telling. This digital ecosystem provides a space where big brands are forced to think smaller and small brands have the opportunity to compete on the big stage. The currency – attention. It’s the difference between Apple and HP, Tesla and Toyota, Warby Parker and LensCrafters. But, what makes today’s successful brands truly stand out from the 90% of brands that get stuck in the middle? What makes something go “viral” while other things fail to move even with big dollars behind it?
June 7, 2017 10:30 am - 12:00 pm
Masters of Media – You’re all in the media business….it’s time to start acting like it!
Whether you realize it or not, you’re really in the media business. Today’s small and medium-sized businesses have the opportunity to be more relevant to consumers than ever, and drive business through their door and to their website with targeted and effective advertising and marketing. But, it isn’t the traditional practices that got you here to today that will propel your business into the future. Social ads, content marketing, streaming video, are all becoming table stakes to compete in today’s business environment. Ben’s interactive presentation will walk you through what retailers today MUST embrace and execute to stay relevant and grow.
Meet Benjamin Smithee, CEO of the Smithee Group
Ben Smithee is a fun-seeker with an entrepreneurship problem. His first long-term stint, at the young age of 23, led him to create one of the earliest and most respected Millennial-focused insights and intelligence firms, where he served as CEO until he exited in 2014. After a brief withdraw he fell of the wagon and launched The Smithee Group which focuses on helping brands strategically succeed in the age of digital everything. His clients include some of the largest and most well-known companies around the world including Coca-Cola, McDonald’s, Comcast, Del Monte, EA Games, Disney, General Mills, Kroger, VF Corp, Sterling Jewelers, Rio Tinto, and many more.
He has spoken to audiences around the world closing in on 20 countries, across 6 continents. He’s regarded as a go-to expert in Digital Marketing, the future of retail, and the Millennial Consumer segment. He’s the recipient of the American Marketing Association’s Marketer of the Year Award, and has been nominated as one of the the Top 10 Youth Marketers in the US. Ben has hosted top-rated TV segments on WFAA’s Good Morning Texas, and The Broadcast.
He stumbled into the jewelry industry in 2012 and has worked with some of the most successful retailers, manufacturers and designers, quickly acquiring a true love for the industry. Ben currently serves on the International Board of Directors for the Women’s Jewelry Association.
While he loves helping businesses completely kick-a$ and out-perform their competition, he is even more passionate about the work he does with The Warren Center in Dallas, which helps families and their children that have developmental delays, and his work with the Big Brothers Big Sisters Organization where he currently resides, in New York City. You can learn more about Ben here.